Following are some of the mistake that should be avoided while link building:

Linking to bad reputed websites:

Do not link to websites that have a bad reputation such as duplicate content, spam, illegal, or porn sites. Search engines prefer genuine sites and sites with a good reputation. So linking to these sites will help in getting a good ranking in search engine results. On the other hand, backlinks from sites with a bad reputation should be avoided.

Buy or sell links:

Buying links from other sites to get backlinks will land you in trouble with SEO. As search engines prefer genuine sites and links, they can ban your links. Google has clarified that links that have bought or sold will be considered as spam. Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink.

Link to homepage only:

If you only submit links to your homepage, link building will look as spam. When another website is discussing your website or business, then linking to the website is relevant. But if they are talking about specific products or services, then linking to the specific product, blog, or news is necessary. In addition, linking to a specific page will help in better conversation. You should try to build links where deals will be closed and sale will take place.

ALSO READ: 8 Different Types of Backlinks you need to know about

Backlinking only from high PR sites:

Though it is a good idea to get backlinks from high PR sites, getting so many links from high PR sites will not look authentic. Building links from high as well as low PR sites will help in achieving link variation. This variation will consequently yield better SEO results. Moreover, ensure those high PR sites are in your niche. Else, it will build a bad reputation for your brand.

Leaving out social media:

If you are leaving social media out of your link building strategy, it will not help you in getting better ranking in social media. If you are having backlinks from some websites but not from social media, it may look spammy and Google will leave your website from indexing in its search engine. So, receiving backlinks from appropriate websites is important, but getting likes, shares, and tweets is also important.

A lot of links in short span:

If you build many links in short span of time, it may look a link farm in eyes of search engines. This may result in removal or ban of your site from indexing. So, avoid link building in short duration. Slow and steady will help in winning the race.

Though link building is a tough task, yet it is effective in appearing in first few search results in search engines. Kaizen Design Studio is one of the leading digital marketing agencies in Pune and always striving to help clients with its SEO expertise in link building. Its SEO services help websites get indexed by search engine and improve ranking.

The post MISTAKES TO AVOID WHILE LINK BUILDING appeared first on My Blog.

Establishing backlinks is one of the essential parts of SEO. If you link your website with trustworthy and authoritative sites, you can easily level up your website. Indeed, links determine the number of backlinks, but if you get backlinks from recognized websites, then you can easily get a top spot on the search engine results pages. 

Authority of linking site, do-follow vs.no follow status, and the onsite location are three major factors that impact the link value. So, whenever you plan to create a diverse backlink profile, make sure you keep these in mind. 

Well! If I talk about the types of link building, then the list is quite big. But to make this post most beneficial, I have created a checklist of 8 different types of backlinks using which you can get long term SEO results. 

Now, without spending a single moment, let’s have a look at the types of backlinks in SEO. 

Different Types of Backlinks that will boost your SEO

1. Guest Blogging Backlinks

Guest blogging is one of the most preferred and easiest ways to acquire backlinks. Whenever you post a blog to another high-quality website, then you will get an opportunity to add an editorial backlink to your content. By posting excellent content on another high-quality website, you can easily build authority and trust via other influential publications. 

Now the point is how to get high-quality backlinks. One of the easiest ways is building a valuable guest blogging site and starting outreaching for the same. If you are new to this concept or don’t have the time to do it yourself, then you might outsource your guest blogging campaigns. So, start improving your SEO strategy by mastering guest blogging outreach. 

2. Editorial Backlinks

The editorial backlink is another type of backlink that will help you attract more visitors to your website content. It basically refers to when some other authoritative website wants to link to your high-quality content. The primary objective of getting this link is to support their work and share useful information with the people. 

Most webmasters make a decision to get editorial links to your website, if your content is a useful source of information, you are a creator of some infographic, whether your website includes a roundup on a specific topic, whether you are interviewing someone related to your website, and many more. 

If you want to get editorial backlinks, then start developing strong and shareable content that easily helps people understand the concept. 

3. Relationship-based Backlinks

It wouldn’t be wrong to consider a relationship-based backlink as a variation on an editorial link. These are normally created when you successfully build a strong relationship with the webmasters or journalists. 

When they prefer referring you while writing the content and links to some valuable source, then that’s known as relationship-based link building.

If you reach out to the website you refer to as a source, you can easily turn editorial links into relationship-based links. Also, to build relationship based links, you can also pitch high-quality content to understand the type of relationship you can establish with a respective webmaster or journalist.

4. Acknowledgment Backlinks

Another SEO boosting backlink that can help you boost your website branding is acknowledgment backlinks. This type of backlink is mostly published when your brand sponsors an industry event, has representative speaking, and many more. 

To get this specific type of backlinks, you can make the most of backlink checkers. These SEO tools will help you identify the websites where your competitors get backlinks. Having a detailed analysis will help you strategize a plan to earn more number of high-quality acknowledgment backlinks. 

ALSO READ: Why Google Says Your Backlinks Strategy Should Be Quality over Quantity

5. Free Tool Backlinks

You can also make the most of free tools to get high-quality sites to link to your website. You may consider a free tool as a loan calculator by using which you can easily analyze the backlinks.

Say if the number of backlinks is valuable, then more people will link to your content. These tools also allow you to add an appealing CTA that further drives awareness about your website. 

To get free tool backlinks, you can create a simple tool that will help you find the sites, after which you can use guest blogging outreach to connect with various webmasters. So, start creating good quality backlinks without breaking the banks.

6. Badge Backlinks

Badge backlink is another clever technique by using which you can earn high-quality backlinks. The badge is basically an award that is created or given by other sites and is recognized as a status symbol. If you link to the websites that are awarded a badge, then there are more chances that people will trust your website. 

To get badge backlinks, you can search for a group of sites that can be qualified and create a badge. You can leverage the power of tools to find similar sites and themes. Remember, the more you link to branded websites, the easier it becomes to rank higher on Google. 

7. Comment Backlinks

Whenever you add a comment to a specific blog post, you can post a comment that includes a link. Sometimes, this approach can negatively impact link building tools because the spammers often abuse them. But if you post comments on high-quality content, you can easily increase your website’s visibility. 

Whenever you opt for this approach, make sure don’t overdo it. Try to comment only on those blogs that are high quality and relevant to the industry. You can utilize the tools to find similar websites. 

8. Press Release Backlinks

Last but not least strategy that will help you get powerful backlinks is via press release. Deriving backlinks from press releases will act as a foundation for marketing and press release tactics. You can utilize the press release backlinks to gain backlinks from media outlets and gain solo attention towards your site. 

To get these types of backlinks, you can reach out to local outlets and see whether you can get a link to your site or not.  

In a Nutshell

Building a better backlink strategy is vital in ranking the website in Google’s top searches. But always remember, it’s not just about the quantity of the backlinks; the quality of links is another primary factor that will help you take your website to another level. 

Hopefully, all the above types of backlinks will help you take your website to the next level. Now that you understand various types of backlinks, start building an effective link-building plan for your website.

The post 8 Different Types of Backlinks you need to know about appeared first on My Blog.

The main purpose of SEO is to improve the visibility of your site through organic search. One way to do this is to create a quality link and learn how to get backlinks. But what are backlinks? And, more precisely, what are backlinks in SEO?

Backlinks are links in a domain from one page to another web page. But their primary function is not only to improve navigation and facilitate site navigation. In SEO, websites can benefit from incoming links because it enhances domain authority, which is a signal of confidence to help increase your ranking in organic search.

How Important Is Backlinks strategy for SEO?

“What are backlinks in SEO?” We now know the answer to that. Let’s move on to the importance of backlinks. So, how important is creating a link for SEO and how important is it? We have explained that link creation is the process of getting backlinks to your website. In general, there are two ways to do this:

• Natural Link Building – Editorial acquisition of backlinks when others find your content and link to it by default.
• Unnatural Link Building – An umbrella term for link acquisition that incorporates link architecture through editorials, guest posts, or quality link construction services.

But how important is it to create a link for SEO? Much. It has become an important ranking factor, which is why there are so many affiliate building services. As mentioned above, backlinks can be a vote of confidence for your website and help improve your visibility online through organic search.

ALSO READ: DIFFERENCE BETWEEN BUILDING BACKLINKS AND INDEXING BACKLINKS

Making the Case: Backlinks Building Quality vs. Quantity

The debate over the quality and quantity of link building before 1998 was not an issue. That year, with the introduction of the Google Page Rank, the importance of backlinks began to be assessed by the number of links pointing to web pages.

One major drawback, however, is that low and high-quality sources cannot be distinguished. Exploiters found the opportunity to deceive the computer, leading to black-hat link-making strategies in many, such as spam comments, private blog networks (PPNs), and link farms.

Anatomy of a Quality Backlinks strategy

Not all connections are created equally. Bad links can be twice as good as standard links, so it’s important to know how to check backlinks in the best free backlink verification provided by Google in the Google search console. When using backlink verification, look for the following features to find quality links:

• Title or Key Match: The location of the link should match your target title and your industry based on the Meta tags of the linking page.
• Contextual fit: Links should never be visible to the outside. They should be naturally integrated according to the context of the anchor text.
• Reliability and resource authority: Look for links from websites that users and search engines can view as reliable sources.

What are the advantages of a link structure that focuses on high-quality connectivity?

High-quality link building should be a priority in your SEO strategy for several reasons, including:

• It increases internet traffic, targeting related visitors and industrial locations.
• This enhances the domain authority as the link juice is sent to your domain from higher authority sources.
• It expands your opportunities to build relationships with other businesses, collaborators, and material experts.
• It establishes your brand as the official voice, which leads to better credibility and star reputation.

Conclusion

In this article, “What are Backlinks in SEO?” We answered the question. And why your SEO link-building strategy should focus on how to create quality links. Today, the quality of backlinks has a greater impact on your search rankings than the number of links you have. Links from over a million low-quality sources can easily be ignored by Google or negatively affect your domain.

But that doesn’t mean you shouldn’t focus on the number of backlinks you earn. Instead, you need to know how to create backlinks from quality sources to get more trust votes that will enhance your domain authority. With the help and resources of reputable agencies like Drive, you can quickly track the process of quality connection structure.

The post Why Google Says Your Backlinks Strategy Should Be Quality over Quantity appeared first on My Blog.

If you are an SEO professional or work in an SEO Agency, you might be familiar with these types of queries from your clients. They are obviously right in their perspective since they simply don’t understand how Search Engines create and process backlinks.

A BRIEF INTRODUCTION TO INDEXING

Google is a search engine and the search engine maintains its own database of all the content on the Web which they call the “Index”. Whenever a website or more accurately, “a page is published” it is not automatically reflected in any position in the SERPs. It has to be crawled by Google crawlers and indexed in the database before it can even be found in the SERP. 

Here’s how you can check the number of indexed pages in your website using the site: operator. 

So if you have published a new blog or page, you may not see that page in the SERP. Here’s how it looks: 

ALSO READ: How to Do a Backlink Audit (5 Simple Steps)

HOW TO GET INDEXED IN GOOGLE?

There are basically two ways:

SEARCH CONSOLE 

In Search Console, you can index any url using the URL Inspection Tool and request for Indexing. It shows whether the url is indexed or not.

The drawback with this technique is that you can only request 1 url at a time for indexing.

USING SCREAMING FROG SEO TOOL AND SEARCH CONSOLE SITEMAP

You can crawl all your site pages using Screaming Frog SEO Spider tool and create a manual sitemap using the sitemap feature. After adding this site to the root directory of the website, you can submit it to Google search console for indexing.

USING THE INDEXING API

Google has launched its own indexing API. You can add the Google Developer project as a user in Search Console and can run the program using Python. It allows instant indexing of 250 urls every time the API is invoked.

However, with multiple Developer accounts, we can easily increase that limit.

You can learn about it more > https://thatware.co/google-indexing-api-python/

This is the best technique for indexing as the process is instantaneous, while in the previous cases, you merely request Google for indexing.

HOW DOES A BACKLINK GET INDEXED? 

A backlink is just a link from one site to another. Google has confirmed that it discovers more content by crawling links existing on the crawled pages. Hence, it is recommended to maintain a proper interlinking structure of your website.

Hence, submitting a backlink to an external website is not automatically shown in any SEO Tool or web crawling tool, since most SEO Tools fetch their data from Google itself.

So you might have to wait for the next crawl cycle of that particular website, in order for your backlinks to be crawled. Large websites not optimized for SEO may have a poor crawl budget; hence, building backlinks on such websites may take longer to index.

Backlink Created Successfully

Backlink Parent Page not Indexed

This why you can see variations in the backlink count that is submitted to the external websites and the backlinks that are indexed in Google that show up in any SEO Tool crawl.

Rest assured all submitted backlinks will get eventually indexed by Google, it is only a matter of time before they do.

A SECRET TECHNIQUE TO INDEX BACKLINK FAST

If you are a business person currently hired by an SEO agency or a professional, then don’t be demotivated just yet. There is a secret technique to improve index Backlinks quickly and make sure those are reflected in the Google SERP. 

Can you guess it?

It’s again the Google Indexing API. But isn’t it only run through a search console, one would wonder how it can be used to crawl external websites.

There is a simple trick for doing it. Search Console allows you to add not only website property but Google properties as well. 

STEPS TO INDEX BACKLINKS FAST

1. Create a Property in Blogger or Google Sites.
2. Take a list of all the Live Links from the Backlink Sheet from your SEO Team, and put it in an organized manner on that page.
3. Publish that page and take the published URL in the excel sheet.
4. Invoke the Indexing API using Python. (Know the steps here > https://thatware.co/google-indexing-api-python/
5. Check your Backlink Score in your preferred SEO Tool.

HERE’S WHAT WE GOT AFTER INDEXING A BUNCH OF BACKLINKS USING THE INDEXING API

The total number of referring pages (backlinks) instantly shot up. Using the Indexing API, is really helpful and can have an instant impact on your off-page efforts for your SEO campaign.

The post DIFFERENCE BETWEEN BUILDING BACKLINKS AND INDEXING BACKLINKS appeared first on My Blog.

A backlink audit is the process of analyzing the quality, quantity, and relevance of links pointing to your website.

 comprehensive link audit can give you a gold mine of information that can greatly impact your SEO and backlink strategy.

So you can build better links and beat your competitors by outranking them in search results.

In this article, we’ll run through a simple backlink audit process you can replicate for your own site.

Let’s get started.

1. Benchmark Your Backlink Profile Against Competitors

This step is a must. Comparing yourself to your competitors can give you a lot of valuable insights and answer important questions like:

• Do you have more backlinks and referring domains than your competitors?
• What does your link acquisition rate look like compared to your competitors?
• What’s your Authority Score? How does it compare to your competition?

All of this matters.

Because the stronger your backlink profile is, the better you’ll end up ranking in search results. Which can translate to more traffic to your site.

To start your analysis, go to the Backlink Analytics tool. Enter your domain name and click “Analyze.”

Then, in the “Overview” tab, enter some of your competitors’ domains and click “Compare.”

You’ll find lots of data points to see whether you’re trending in the right direction with your link building strategy.

What You Should Analyze

In the “Overview” tab, review the:

• Backlinks, Referring Domains, and Referring IPs: To estimate how big your backlink footprint is compared to the competition. Generally, the higher the numbers, the stronger your backlink profile is.
• Authority Score: To determine the quality of your website. This quality is measured on a scale from 1 to 100. The higher the number, the better quality the domain is.

• Link Attributes: To identify linking patterns and see what proportion of your links are “follow” and nofollow. “Follow” links influence your rankings because they transfer link equity, but nofollow links don’t. So, you want to prioritize building “follow” links.

• Referring Domains: To find out whether your referring domains are growing consistently. Or whether your referring domains growth is stagnant. And see how your growth compares to your competition.

The analysis above should reveal strengths you can capitalize on and weaknesses you’ll want to overcome.

For example, if you notice your link growth is stagnant and your competitors have more backlinks than you, then start building links.

Read our full guide on link building strategies to learn how.

Get Insights on Backlink Profiles

with the Backlink Analytics Tool

ALSO READ: 7 Methods How To Build High-Quality Backlinks For Your Post?

2. Find and Evaluate Each Backlink You Have

Now that you know how your backlink profile stacks up against your competition, it’s time to dig deeper and analyze each link individually.

Why?

Some backlinks are more beneficial than others. And if you have a lot of low-quality backlinks, they’re not going to move the needle for your site.

Or worse, they could trigger a manual action penalty from Google (meaning some or all of your pages won’t appear in search results). Especially if your site was involved in any link spam (links intended to manipulate organic rankings).

You can use Semrush’s Backlink Audit tool to analyze your backlinks. 

First, start a project, configure the tool, and click “Start Backlink Audit.” 

Once the audit is complete, you’ll see a detailed report. Like this:

What You Should Analyze

In the “Overview” tab, look at the:

• Overall Toxicity Score: To see whether you have a high score, meaning there are too many low-quality links pointing to your website
• Analyzed Backlinks: To find out whether the number is higher than what you expected it to be, which could indicate a negative SEO attack. In most cases, you don’t need to do anything. Google is pretty good at ignoring link-related negative SEO attacks.
• Referring Domains: To see how many domains link to your site. Multiple links coming from a single domain won’t have much impact from a ranking standpoint. The key is to build links from as many unique and relevant domains as possible.

The “Overview” tab gives you a very high-level view. To delve deeper, you need to go to the “Audit” tab.

There, you’ll see all the backlinks pointing to your site.

From here, look at:

• The URLs: To see whether they come from legitimate websites 
• Anchor text: To see whether the anchor text is relevant to the linked page. High-quality backlinks tend to have anchor text that is relevant to the linked page’s content, while low-quality backlinks tend to have unnatural or spammy anchor text (i.e., something random).
• Authority Score (AS) of the linking domain: To gauge the reputability of the linking domain, which impacts your search rankings. A higher AS means a more positive influence on rankings. A lower AS means a less positive impact on rankings.
• Toxicity Score (TS) of the linking page: To measure how potentially harmful the linking page could be. The Toxicity Score ranges from 0 to 100. The lower the TS, the higher the link’s quality. The higher the TS, the lower the link’s quality. You can click on the TS score to see why Semrush considers a particular link as low-quality or bad. 

Evaluate Your Backlinks

with the Backlink Audit Tool

ALSO READ: What Is Backlinks Pyramid And How It Helps Improve Search Engine Rank?

3. Decide Whether to Disavow or Remove Bad Links

The next step is deciding whether to disavow or remove any bad backlinks.

Google says to do this:

• If you have a significant number of low-quality links built using tactics that are against Google’s guidelines
• If you’ve received a manual action penalty from Google

If you’ve deliberately violated Google’s guidelines and built an influx of links in ways that violate Google’s guidelines, you risk everything in terms of SEO.

You’ll receive an alert in Google Search Console notifying you of a manual action penalty.

You can check for these penalties by going to “Security & Manual Actions,” and then “Manual actions” in Google Search Console. 

If your website hasn’t been issued any penalties, you’ll see a green check mark.

Like this:

You can deal with manual action penalties in one of two ways: 

• Remove: Reaching out to linking websites and asking them to delete links
• Disavow: Disavowing links using Google’s Disavow tool

First, reach out to websites and see if you can get those links removed.

You can use Semrush’s Backlink Audit tool for this purpose.

Here’s how:

1. Go to the “Audit” tab of the tool and filter for links that have a Toxicity Score of 60 or more. These are likely going to be low-quality, bad links. 

2. Check the boxes on the left-hand side. Then, click the “Remove” button, select “Domain” or “URL,” and send them to your “Remove” list.

 3. Navigate to the “Remove” tab and connect your email

4. Click the “Send” button next to one of the links

5. Write an email requesting link removal. The recipient’s email address will populate automatically. If it doesn’t, you can add it manually by finding it on their website.

6. Click “Send and proceed to next.”

You’ll be able to keep track of your requests in Semrush and in your own mailbox.

If the website owners don’t remove the links to your site, disavowing is your remaining option. 

To do this, click the “Disavow” button to send your bad links to the “Disavow” list. 

Next, go to the “Disavow” tab, export its contents in a .txt file, and then upload it to the Google disavow tool.

To learn more about the disavow procedure, check out our detailed guide on disavowing backlinks.

Note: Be extremely careful when disavowing links. Disavowing backlinks when it’s unnecessary can severely harm your rankings. 

4. Reclaim Your Lost Backlinks

This step is about making sure you recover any links you used to have that you lost.

Building backlinks takes time and effort. So, it pays to reclaim them when you lose them over time.

This happens for many different reasons:

• The author removed your link from the content
• The linking page has been redirected to another page
• The author replaced your link with something else
• The linking page accidentally got deleted 

Use Semrush’s Link Building tool to recover your hard-earned links. 

First, configure the tool. After that, go to the “Prospects” tab and click on “Lost Backlinks.” 

You’ll see links that you used to have.

From here, open each link individually. You’ll be able to see information about why your link disappeared.

For example, if it’s returning a 404 error, it could be because the page was deleted. 

Then, you could reach out to the website owner and ask them to reinstate the page.

A simple email like this could do the trick:

Hey [Name],

Just came across your ____ page and found it’s broken.

Did you do this on purpose or was it deleted accidentally?

In any case, having a broken page on your website is not good for UX or SEO. 

So, I would recommend reinstating the page.

No pressure if you don’t want to do so, though. It’s all up to you. I just thought it would be helpful to reach out and let you know.

Thanks,

[Your Name]

Find & Reclaim Your Lost Backlinks

with the Link Building Tool

5. Find New Opportunities to Build Valuable Links

A backlink audit is more than just analyzing your backlink profile and reclaiming your lost links. It can also help you spot new opportunities to build high-quality links. 

There are two main ways to do this:

1. Studying what content types attract the most backlinks to your site. So you can double down on producing the same types of content to continue attracting links.
2. Researching your competitors’ link building strategies and replicating the same strategy for your site.

Here’s how you can do both.

To look at what content types attract links to your site, go to the “Indexed Pages” tab in Backlink Analytics tool for your website.

You’ll see your most linked-to content.

If you see that listicle-style posts are the top link earners, create more listicle posts.

If you see how-to guides attracting links, create more how-to posts.

Now, let’s go over how you can research your competitors’ backlinks to develop new link building strategies.

Open Semrush’s Backlink Analytics tool, enter a competitor’s domain, and then click “Analyze.” 

Then, go to the “Referring Domains” tab. 

You’ll see all the websites that are linking to that competitor. Like this:

Look at the domains that frequently link to them. Or types of websites that link to them the most.

For example, if you see your competitor is getting links from popular media outlets like BBC, TechCrunch, etc., this probably means they’re putting efforts into digital PR.

You could do the same for your own site. And earn links that way.

The post How to Do a Backlink Audit (5 Simple Steps) appeared first on My Blog.

Whether your website is new or old, I have highlighted 7 different methods you can use to generate high-quality backlinks without breaking search engine rules. These methods are vital if you are new to link building techniques. The more backlinks you have, and the better quality your backlinks are, the more trusted Google will consider your contents.

Before delving into these methods, let’s understand what backlinks are and the factors that make a high-quality link.

What are backlinks?

Backlinks are hyperlink texts pointing from one web page to another as a reference or resource. Building backlinks are one of the methods of increasing your website or web page relevance to the search engines. With a reasonable amount of websites pointing to yours, its signifies authority. And it makes your website more trustworthy.

Also, search bots use backlinks to identify valued contents. So, if your web page is identified as such, the bots place your website at the top of search results whenever search criteria match your keywords.

As shown in the image below, this is how the backlinks work. Basically, you create links from different platforms to those pages you want to promote.

Backlinks can be in image captions, pages, posts, or any other places of a web page: as long as links to yours, that’s a backlink.

Factors to consider when building backlinks

The factors to consider when choosing a website to get links from are subjected. For this reason, you have to figure what you think may work best for your website.

High-quality backlinks should point to your website from a relevant website. These are the 4 of the factors to think about when you start to build backlinks.

ALSO READ: What Is Backlinks Pyramid And How It Helps Improve Search Engine Rank?

1.Domain authority

Domain authority is a scale between 0 and 100 created by Moz, an SEO Consulting company. The scale determines how authoritative a website is within its industry and how likely it can appear at the top of search results.You can use the Moz Pro Link Explorer to find a site’s authority ranking.

It isn’t a must to post on high authority websites, but it’s a big advantage. Posting on such website and linking back to yours can boost your ranking much faster than a website without a domain authority. So, this aspect should be highly considered.

2.Dofollow links

Dofollow means search bots are allowed to crawl and index any links within a web page. When search engine bots visit your website, they scout the whole content on the page. And if there are links, they index them all.

However, if a nofollow is specified, then the bots will ignore all the links that have the nofollow tag. For this, you need to be sure that the website you are posting your contents on doesn’t have a nofollow setup.

3.Anchor text

An anchor text is a clickable text in a hyperlink that creates a link from one web page to the other. When using anchor text, the best practice is making the text relevant to the web page you are linking to.

Anchor text should not be directly and heavily referenced to your website name or url. To express the natural integration into the article, Google can determine the semantics of the target text before and after, and directly refer to your URL, it will be judged as low quality.

4.Relevance

It’s more logical that you link from a relevant website. Meaning, the web page you are linking from must be related to the one you are linking to. Building backlinks from unrelated websites aren’t advisable. It may devalue your web page.

Example: if you write about dental care, the content you are linking from should be discussing topics that are related to teeth treatment.

Methods of building quality backlinks

Let’s face it. There is no shortcut to building quality links to your website. You have to be wary of people that promise thousands of backlinks in a few days. To build backlinks there are guidelines to follow. Otherwise, you may get penalised. If you can’t do this on your own, seek help from an expert.

Now to the real points. How do you build quality backlinks? In this next phase, I will highlight the 7 different methods you can use to drive traffic to your web page and make it relevant.

Method 1: Create a profile on the social platform

How active your social profiles are, contributes to how easy your target audience can reach you. Almost all the social platforms are high authority domains. Therefore, posting your contents on these channels elevates your relevancy.

Being active on social media doesn’t mean to register for all there are. To be successfully making use of social platforms figure out which ones work better for your niche.

Method 2: Create and promote your contents

This is a vital part of link building. Before getting links to your website, you need to have contents that people will be willing to share or link to. So, you need to create contents about the services or products that you offer.

And don’t just write contents for the sake of putting something on your website; make the contents relevant to what you do. In other words, write quality and valuable contents.

After creating the content, promote it. Share it on all of your social profile; do paid ads as necessary to reach a larger audience. When people find your content online, they will link to it or connect with you.

Method 3: Be a contributor or guest writer

When you become a contributor to a website, you create awareness of yourself and what you do. Basically, you build an online reputation with your contents. It’s practically one of the effective methods to reach a new audience.

There are some high authority websites like Forbes and Entrepreneur that accepts contributors. You don’t necessarily have to be a contributor to top platforms. You could start from small ones, and grow gradually into the system.

Method 4: Answer forum questions

Find forums like Reddit and Quora to answer questions that are related to your niche. The more questions you answer, the more exposed you get to different visitors.

Apart from answering questions on these forums, you could share your blog posts and link back to your website.

Method 5: Reach out to similar niche websites

You can reach out to bloggers with high visitors and request to share your content on their website. Sure, not everyone will be willing to accept your request. But, you should continue to search until you find someone who will accept your content.

You may ask yourself why to use your content to build another someone else’s website. Well, your content adds value by building the website up. In return, you get links pointing back to your website through that post.

Method 6: Comment on a similar blog

This is another strong method of building backlinks. What this method does is create a relationship between you and the readers of the blog you are commenting on.

As time passes, you will notice that the community will start to develop some interest in your comments. From there, you start to connect with different people and building relationships.

Blog comment is also the easiest way to build backlinks. However, most Chinese blog content quality is relatively low, so the effect is not ideal. It is recommended to choose a blog with higher DA for comment.

Method 7: Broken link strategy

This aspect has to do with searching for blog posts with broken links in your niche. Then request the author of the post or the webmaster to replace the broken link with yours.

The technique with this strategy is to contact the website owner and report the broken link. While doing that, you should suggest your web page as a replacement.

The post 7 Methods How To Build High-Quality Backlinks For Your Post? appeared first on My Blog.

What Is Backlink Pyramid?

It’s a backlink creation strategy that passes high quality link -juice values to your business website and improves the index rate of those backlinks using three different levels or tiers. The link juice passes from the websites at the lowest level (tier 3) to the websites at the highest level (tier 1). These tiers together form a pyramid; hence known as the backlink pyramid or tiered pyramid. It’s a pretty simple, easy, and interesting way to create high-quality backlinks.

It helps:

• Getting more reach and engagement
• Increasing website domain authority
• improving search engine ranking

How To Generate A Backlinks Pyramid?

Here are the complete and appropriate steps to the backlinks pyramid. These digital strategies are provided by the experts of one of the well known digital marketing firms.

Tier 1

Tier 1 consists of the websites that pass link-juice directly link to your website. These are high-quality backlinks that are created to increase the website SEO score.

Resources include: Web 2.0, Blog posts, Article Directory

For example: You can create blog posts on your subsites or create a page on social media that links to your main website.

ALSO READ: How are Backlinks important for your site?

Tier 2

Tier 2 consists of such websites that pass link-juice directly to Tier 1 websites. Websites in Tier 2 get backlinks from the websites in tier 1.

Resources include: Articles and content on HubPages, blogspot, or other official blogs

For example: If you will add some articles and content on HubPages, that will directly connect to your social page instead of your website. That would be considered as Tier 2 backlink.

Tier 3:

This third tier of backlinks will be pointing directly to your Tier 2 backlinks. The goal of tier 3 backlinks is to improve the index rate of your tier 2 backlinks. The majority of your tier 3 backlinks will not be indexed by Google so you should create enough that you will have at least a few backlinks indexed per tier 2 backlinks on average

Resources include: Wikilinks, Comments, bookmarks

Whitehat Backlink Pyramid V/s Blackhat/Greyhat Backlink Pyramid

Whitehat backlink pyramid Blackhat

• Quality: Consist of good quality backlinks.
• Analysis: If your tier 1 backlink is on the social page, and your tier 2 backlinks are in a quality article directory like HubPages, that would be considered as Whitehat backlink pyramid.

 Blackhat/Greyhat backlink pyramid

• Quality: Consist of good quality backlinks.
• Analysis: If your tier 1 backlink would still be on the social page, but It would create 2,000 backlinks on tier 2 using a lot of spun articles that will directly link to your social page instead of a business website. That would remain your business website technically safe and secure.

Wrapping Words!

A tiered backlink is here going to be wrapped. Considered all the above possible steps. Hope it will solve your purpose of reading. Thanks for reading and if you want to give any suggestion need to be added, we will appreciate your action.

The post What Is Backlinks Pyramid And How It Helps Improve Search Engine Rank? appeared first on My Blog.

Types of Backlinks

• Nofollow backlink – A nofollow link means you have given the link to the other site but you’ve told the search engines to ignore it. This backlink does not count in your number of links given or accepted.

           URL – <a href = “https://www.example.com/blog” rel=”nofollow”>

• Dofollow link – Dofollow links are the links that are active and recognized by the search engines. These are the most important links you can give and accept. Make sure you try for dofollow links when you are building backlinks for your website.

          URL – <a href = “https://www.example.com”>

• Inbound link – The inbound link is a type of backlink which is directed towards your site. These links are pointing to your website.
• Outbound link – The outbound link is a type of backlink which is directed to some other third party sites. Or it can be defined as the links you have given to other websites.

Some people give spam links that can actually harm your website ranking as well as it can harm your website. Always find reliable and trusted sites to get a link.

Stuffing of backlinks that means giving or accepting too many links from the same site is a bad practice. Ssearch engines penalizes the website and sometimes bans the url of the website. 

Practice white hat techniques, that is, find fair ways to get the backlinks. Count on the quality of the links rather than quantity of backlinks.

ALSO READ: What Is Backlink Analysis and Why You Should Do It

How to get Backlinks?

They say Communication is the key and that is absolutely correct. Contact different website owners and bloggers to request link to related posts. Suppose you have written a blog on types of plants at home and some other famous bloggers have written about how to care for home plants then you can contact the later blogger to request link in his article.

You can communicate to various blogegrs through email, or via social media platforms. If they haven’t replied to your email once, wait for at least one week before contacting again.

These links are very beneficial for your site. The anchor text of the links also matters. Because when a user looks for a keyword then the search engine such as Google crawls into different sites to get the best information for the users. So a related anchor link will help Google to understand what your webs page is about.

Another ways to get backlinks are – 

• Share your website and posts on your social media profiles.
• Add links of your website on your YouTube video descriptions.
• Write long guide blog posts and add internal links to different pages of your website.
• Create how to, tutorials guides so that people can add links of your ultimate guides and tutorials.
• Write guest posts and blogs on other websites with backlinks.
• Improve your articles regularly and add useful links.

Backlinks is a tricky business, it definitely takes your website up and also can take you down. If you have used any stuffing or black hat techniques to get links, then the search engines can take you down.

You can also check the backlinks of your competitors so that you can get an idea of how to get any backlinks, and from where you can get links. Check various platforms such as SEMRush, Ahrefs, Monitorbacklinks, etc. to find the backlinks of your competitor. These platforms are really important for the growth of your website.

You can also use these platforms to find the backlinks for your own websites. Audit your website and find the links which are toxic for your site. Avoid the bad links to your site. Use these platforms effectively and grow your website without any worries.

Hope you have found this guide helpful. I wish you to grow your website/posts eventually with the white hat techniques to get backlinks.

The post How are Backlinks important for your site? appeared first on My Blog.

One of the best strategies you can adopt is using backlinks and examining their performance through backlink analysis. Let’s dive right into it.

Defining Backlinks

Backlinks are incoming links from other web pages directing website visitors to your site. If another person links to your content, you’ve got a backlink. These links are typically inbound links since they represent another website’s traffic redirecting to your web pages.

One easy way of getting high-authority backlinks is spying on the competition by checking their high-ranking content or social media activities. Alternatively, you could find broken links in the websites of businesses in your niche and offer yours as a replacement.

What is Backlink Analysis?

Backlink analysis is an SEO strategy that involves the comprehensive review and analysis of a website’s backlinks. You can perform backlink analysis on your website, or your competitors to analyze performance and ranking. That helps identify any issues that could potentially improve or affect your website’s search engine rankings.

Steps to Follow During Backlink Analysis

It’s vital to follow these simple steps when performing backlink analysis:

• First, choose the site you want to analyze. Prioritize your site and then check out your competitors’ websites.
• Next, select a backlink auditing tool. Common backlink analysis tools include Google Search Console, Moz Open Site Explorer, SEMrush, and Ahrefs. Each tool has unique features and performs the analysis efficiently. It’s possible to use various tools at a go to enable a more comprehensive backlink analysis.
• If you’re checking out the competition’s website, consider using SEMrush. Its features allow you to compare your website’s performance with up to three other competitor websites.
• Now comes the actual analysis. Here, you enter the website domain into the search bar to initiate the analysis process. The result will be a massive dataset that you can collect and record for scrutiny.
• With the data at hand, an expert digital marketer can help you analyze the backlinks and create an effective backlinking strategy.

Things to Prioritize When Performing a Backlink Analysis

The backlink analysis process involves a large amount of data that can easily overwhelm you. However, you can focus on key information that’ll eliminate the hassle but still offer valuable insight. Some things to look out for include:

• The number of backlinks. Comparing the number of backlinks linking to your site and the competition lets you know your website’s performance regarding authority.
• The content that the referring domains link to. Checking out the content these domains point to gives insight into the high-ranking keywords you can use to generate other content on your website.
• The web pages with the most backlinks. While most inbound links often point to the homepage, other pages could perform better. Knowing which pages have the most backlinks enables you to figure where to focus your efforts on.

Why Perform Backlink Analysis?

ALSO READ: What Is Backlink? The definition, Types, and How to Build It

Impress Search Engines

Backlink analysis is paramount for any website to rank high in SERPs. It exposes your site to a much larger audience and helps build your domain authority. Getting your content and brand in front of a larger audience may earn you new leads and ultimately increase your sales. At the same time, higher domain authority will boost your general performance in search engine results.

Identify Bad Links

Backlink analysis also helps to identify bad links, including those originating from spammy websites. If Google sniffs out these links, your website may get penalized and lose out on ranking high. It can be pretty tough to overcome such a blow to your SEO efforts. That’s why backlink analysis is critical to identify bad links and disavow them using Google Search Console. Note that even if you have various high authority backlinks, one bad link could affect your credibility! You need to eliminate all spammy links and remain with quality backlinks to show your site is credible, trustworthy, and deserves the top spot on SERPs.

Outrank the Competition

Analyzing your competitors’ backlinks can show why you’re finding it difficult to stay ahead of them and appear at the top of SERPs. Additionally, looking at competitor domains allows you to acquire link-building opportunities for your web pages. Remember that backlinks link back to content, so you can also get content ideas to use in your pages and attract links.

Partner With Expert Digital Marketers

The bottom line is, backlink analysis is a crucial component of your SEO strategy as it offers great insight into your website and competitors’ web page performance. However, the process can be daunting to achieve on your own. That’s where Virtual Surge comes in. We’re a seasoned digital marketing firm with expertise in link building and backlink analysis.

The post What Is Backlink Analysis and Why You Should Do It appeared first on My Blog.

The purpose of adding backlinks in SEO implementation is to assist website users in finding further information that is not available on the original website. Therefore, search engines use backlinks to indicate quality content that supports other websites.

Why Are Backlinks Important for Websites?

The backlink is one of the important components of SEO. If your website manages to get it from other sites, it’s a sign that they recognized the credibility and benefits of the content you produce.

The more links you get, the better your website will perform on search engines. This way, your website will gain high authority and potentially rank better in organic search. This is why backlink in SEO is important.

However, if your site only gets spam links, of course, this will not increase your domain authority. On its assessment, quality is prioritized over quantity, so 1 high-quality backlink will be better than 100 low-quality ones.

In short, here are the benefits of backlinks for your website:

• Increase site credibility
• Get high domain authority
• Increase ranking in organic search

Different Types of Backlinks

In general, the types of backlinks are divided into three categories, based on quality, influence on ranking, and source of origin. Here is the explanation:

Based on Quality

Based on quality, there are two types of backlinks, namely quality and toxic backlinks.

• Quality – it is provided by trusted websites and relevant niches. It also allows you to increase your reputation, domain authority, and rank in the SERPs.
• Toxic -the one that is obtained from suspicious websites with irrelevant topics to your website’s niche. This type can reduce the quality of your SEO.

Based on the Impact

In practice, backlinks can also be divided into two types based on their impact on website rankings, namely:

• Dofollow – a type that gives orders to search engines to crawl the intended link. It forwards the PageRank or authority of the originating page to the destination page so that it can help the website to get a higher ranking in the SERP.
• Nofollow – the one that asks search engines to ignore the intended link. It will not help the website to rank higher in the SERP.

By Source

Besides the quality and influence, there are also several types of backlinks viewed from the source.

• Comment – represents all backlinks obtained from comments on blogs or websites.
• Editorial – obtained naturally from other website content. It can be in the form of sources of information, references, or citations.
• Guest Post – obtained when you publish content on other websites.
• PBN – obtained from the Private Blog Network (PBN).
• Social Bookmark – it comes from a social platform that allows its users to share the link in it.

How to Create the Right Backlinks

Creating the right backlinks is important to avoid Google penalties. Here’s the right way to create backlinks.

• Pay attention to Domain Authority: choose a website with a high domain authority to show the credibility of your website.
• Pay attention to Page Authority: a high page rank certainly has the privilege to place high-quality backlinks.
• Backlink Placement: Placing backlinks cannot be done haphazardly. Try to put it on a strategic page that has the potential to be visited by a large audience.
• Pay Attention to the Relevance: backlinks are required to have a close relationship with the context in which are discussed. That way, backlinks can help users to visit many other relevant pages.
• The Anchor Text: writing anchor text is important to help users understand where the backlink is heading. Therefore, anchor text must be able to define the content of the page to be addressed.

How to Build Backlinks

Here are how to build a backlink on your website so that it can increase domain authority and ranking:

Producing High-Quality Content

The first step is by producing high-quality content. The more other sites find benefit in your content, the more they will be happy to refer you and provide you with backlinks.

Publishing Guest Post

Guest post is an effective strategy in link building. This activity is an act of publishing articles on other websites. In doing guest posts, make sure to choose a website that is relevant to your niche to assure the quality.

You can include a link to your website in the references section. This practice can help you get more traffic from other sites.

Using Social Media

Apart from publishing guest posts, you can also use social media to share links to your website. For example, when you publish new content, make a post in the form of a simple snippet that attracts the audience to visit your website.

Using Backlink Services

If you want to get quality-assured backlinks, using a backlink service is a wise solution. However, you must be selective in choosing the services so that you are not exposed to Google guideline violations.

The post What Is Backlink? The definition, Types, and How to Build It appeared first on My Blog.