In the digital age today, a website is the perfect tool to increase your business visibility online. However, the competition has the same tool at its disposal, making it imperative to go the extra mile to stand out and appeal to a massive audience.
One of the best strategies you can adopt is using backlinks and examining their performance through backlink analysis. Let’s dive right into it.
Defining Backlinks
Backlinks are incoming links from other web pages directing website visitors to your site. If another person links to your content, you’ve got a backlink. These links are typically inbound links since they represent another website’s traffic redirecting to your web pages.
One easy way of getting high-authority backlinks is spying on the competition by checking their high-ranking content or social media activities. Alternatively, you could find broken links in the websites of businesses in your niche and offer yours as a replacement.
What is Backlink Analysis?
Backlink analysis is an SEO strategy that involves the comprehensive review and analysis of a website’s backlinks. You can perform backlink analysis on your website, or your competitors to analyze performance and ranking. That helps identify any issues that could potentially improve or affect your website’s search engine rankings.
Steps to Follow During Backlink Analysis
It’s vital to follow these simple steps when performing backlink analysis:
- First, choose the site you want to analyze. Prioritize your site and then check out your competitors’ websites.
- Next, select a backlink auditing tool. Common backlink analysis tools include Google Search Console, Moz Open Site Explorer, SEMrush, and Ahrefs. Each tool has unique features and performs the analysis efficiently. It’s possible to use various tools at a go to enable a more comprehensive backlink analysis.
- If you’re checking out the competition’s website, consider using SEMrush. Its features allow you to compare your website’s performance with up to three other competitor websites.
- Now comes the actual analysis. Here, you enter the website domain into the search bar to initiate the analysis process. The result will be a massive dataset that you can collect and record for scrutiny.
- With the data at hand, an expert digital marketer can help you analyze the backlinks and create an effective backlinking strategy.
Things to Prioritize When Performing a Backlink Analysis
The backlink analysis process involves a large amount of data that can easily overwhelm you. However, you can focus on key information that’ll eliminate the hassle but still offer valuable insight. Some things to look out for include:
- The number of backlinks. Comparing the number of backlinks linking to your site and the competition lets you know your website’s performance regarding authority.
- The content that the referring domains link to. Checking out the content these domains point to gives insight into the high-ranking keywords you can use to generate other content on your website.
- The web pages with the most backlinks. While most inbound links often point to the homepage, other pages could perform better. Knowing which pages have the most backlinks enables you to figure where to focus your efforts on.
Why Perform Backlink Analysis?
ALSO READ: What Is Backlink? The definition, Types, and How to Build It
Impress Search Engines
Backlink analysis is paramount for any website to rank high in SERPs. It exposes your site to a much larger audience and helps build your domain authority. Getting your content and brand in front of a larger audience may earn you new leads and ultimately increase your sales. At the same time, higher domain authority will boost your general performance in search engine results.
Identify Bad Links
Backlink analysis also helps to identify bad links, including those originating from spammy websites. If Google sniffs out these links, your website may get penalized and lose out on ranking high. It can be pretty tough to overcome such a blow to your SEO efforts. That’s why backlink analysis is critical to identify bad links and disavow them using Google Search Console. Note that even if you have various high authority backlinks, one bad link could affect your credibility! You need to eliminate all spammy links and remain with quality backlinks to show your site is credible, trustworthy, and deserves the top spot on SERPs.
Outrank the Competition
Analyzing your competitors’ backlinks can show why you’re finding it difficult to stay ahead of them and appear at the top of SERPs. Additionally, looking at competitor domains allows you to acquire link-building opportunities for your web pages. Remember that backlinks link back to content, so you can also get content ideas to use in your pages and attract links.
Partner With Expert Digital Marketers
The bottom line is, backlink analysis is a crucial component of your SEO strategy as it offers great insight into your website and competitors’ web page performance. However, the process can be daunting to achieve on your own. That’s where Virtual Surge comes in. We’re a seasoned digital marketing firm with expertise in link building and backlink analysis.
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